Handbook of Marketing Research

Authors

Nancy L. Lough PhD, University of Nevada, Las VegasFollow

Editors

William Anthony Sutton, Nancy L. Lough

Document Type

Booklet

Publication Date

2012

Publication Title

Handbook of Sport Marketing Research

Publisher

Fitness Information Technology

Publisher Location

West Virginia

Abstract

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. This Handbook revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.

Disciplines

Education | Educational Psychology | Other Education

Language

English

Permissions

Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.

Repository Citation

Lough, N. L. (2012). Handbook of Marketing Research. In William Anthony Sutton, Nancy L. Lough, Handbook of Sport Marketing Research West Virginia: Fitness Information Technology.