Location

Caesars Palace, Las Vegas Florentine IV

Start Date

29-5-2013 4:00 PM

End Date

29-5-2013 5:30 PM

Abstract

What is Segmentation?

A segmentation groups a market or population into meaningful subgroups

Segment members share characteristics and market influences that cause them to have similar product and/or service needs

Each segment is unique from the other segments


Disciplines

Gaming and Casino Operations Management | Mental and Social Health | Psychology | Public Affairs, Public Policy and Public Administration | Sociology | Statistics and Probability

Comments

Moderator: Don Feeney

Session 2-4-G “Big Data” and Longitudinal Studies of Gambling Behaviors

File: 35 PowerPoint slides

 
May 29th, 4:00 PM May 29th, 5:30 PM

Session 2-4-G: Gambling Segmentation Studies A General Approach to Segmentation for Various Gambling Agencies

Caesars Palace, Las Vegas Florentine IV

What is Segmentation?

A segmentation groups a market or population into meaningful subgroups

Segment members share characteristics and market influences that cause them to have similar product and/or service needs

Each segment is unique from the other segments