Elderly, age groups, casino gaming, market segmentation.
Original Research Article
The purpose of this study was to examine trip characteristics and gambling behavior of the elderly and compare them with those of other age groups. Visitors to two large Midwestern commercial land-based casinos completed a follow-up telephone survey. Of the 32 represented variables, II indicated a significant difference between age groups: Elderly gamblers were the least likely to engage in other recreational activities besides gambling. They were the least likely to obtain information about the casino and the least likely to use the Internet for this information. They preferred to visit casinos on weekdays, and indicated an interest in buying weekday package trips that include stops at several casinos. With regards to overall trip spending and gambling behavior, there is no statistical significance indicating that the elderly behave any different from their younger counterparts.