In order to meet customer needs, casinos must provide amenities such as restaurants, concerts and shows. However, in most casinos gaming remains the main source of casino profitability and in some markets, amenities do not produce any direct profits. Operators often assume that amenities attract customers and stimulate gaming. However, evaluating the indirect impact of amenities on gaming can be a challenge. The current research develops a process for evaluating indirect gaming impacts and applies it to one type of amenity, namely restaurants.
Lucas, Anthony F. and Tanford, Sarah, "Evaluating the indirect impact of resort casino amenities on gaming revenue" (2010). UNLV Caesars Hospitality Research Center Grant (previously Harrah Hospitality Research Center Grant). Paper 6.