Evaluating “Not in Mama's Kitchen” Second-Hand Smoke Campaign in Georgia

Authors

Jonathan B. VanGeest, Morgan State University
Verna L. Welch, Morehouse School of Medicine

Keywords

African Americans; Clean Indoor Air; Georgia; Health promotion; Indoor air pollution; Nonsmoking areas; Passive smoking; Secondhand smoke; Tobacco bans; Tobacco smoke pollution

Disciplines

Community-Based Research | Environmental Public Health | Family, Life Course, and Society | Medicine and Health | Place and Environment | Public Health | Public Health Education and Promotion

Abstract

In 2003-2005, the Association of Black Cardiologists, Inc. initiated the Not in Mama’s Kitchen (NIMK) second-hand smoke (SHS) prevention campaign in Georgia as part of their effort to reduce exposure to SHS in African American communities statewide. This initiative was evaluated using baseline data from pledge cards as well as data from a self-administered mail survey of 1,000 campaign participants. 14,770 Georgians participated in NIMK, signing pledges to make their homes and cars smoke free. Majorities of those surveyed followed through with their pledge, banning tobacco use in their homes (76.1%) and cars (80.2%). The program was cited by 65.4% of respondents as being instrumental to their decision to ban smoking and by 81.6% as an important source of information on the dangers of SHS. Participants even became advocates, with 74.3% reporting talking to family and/or friends about the dangers of SHS and encouraging them to make their own homes smoke-free.

Recommended Citation

VanGeest, Jonathan B. and Welch, Verna L. (2008) "Evaluating “Not in Mama's Kitchen” Second-Hand Smoke Campaign in Georgia," Journal of Health Disparities Research and Practice: Vol. 2: Iss. 3, Article 5.
Available at: https://digitalscholarship.unlv.edu/jhdrp/vol2/iss3/5