Discovering places to serve patrons in the long tail

Authors

Darcy C. Del Bosque, University of Nevada, Las VegasFollow
Patrick Griffis, University of Nevada, Las VegasFollow
Kristen Costello, University of Nevada, Las VegasFollow
Cory Lampert, University of Nevada, Las VegasFollow
Eva Stowers, University of Nevada, Las VegasFollow

Editors

Laura B. Cohen

Document Type

Chapter

Publication Date

2008

Publication Title

Library 2.0 Initiatives in Academic Libraries

Publisher

Association of College and Research Libraries

Publisher Location

Chicago, IL

First page number:

1

Last page number:

15

Abstract

This chapter describes the efforts of the University of Nevada, Las Vegas (UNLV) university libraries to employ the long tail approach to services and to conduct routine assessment activities in order to define the physical and virtual environments to best serve its patrons. The University Libraries has harnessed the long tail in providing services by experimenting with a multitude of low-risk initiatives that can extend the library to patrons in diverse settings rather than focusing on a few large-scale initiatives designed to reach a concentrated set of patrons.

Keywords

Academic libraries – Customer services; Library users; Social media; University of Nevada; Las Vegas; Web 2.0

Disciplines

Computer and Systems Architecture | Data Storage Systems | Library and Information Science | Other Computer Engineering

Language

English

Comments

Originally published by the Association of College and Research Libraries

Repository Citation

Griffis, P., Costello, K., Del Bosque, D., Lampert, C., Stowers, E. (2007). Discovering places to serve patrons in the long tail. In L. Cohen (Ed.), Library 2.0 initiatives in academic libraries, (pp. 1-15). Chicago: Association of College and Research Libraries.