Document Type

Newsletter

Publication Date

10-18-2012

Publication Title

Nevada News Flash

Publisher

Nevada Institute for Renewable Energy Commercialization (NIREC)

First page number:

1

Last page number:

5

Abstract

Solar hot water is just not sexy to the general public—and that’s created a challenge for Pete Mokler, director of marketing at Sunvelope Solar. “Our technology can deliver more energy units per dollar invested—whether counted in therms, BTUs, or kilowatt hours—than photovoltaic, wind, geothermal and biomass,” says Mokler, “but you say ‘solar hot water’ and people yawn.”

Keywords

Solar energy; Solar heating; Solar water heaters – Marketing

Disciplines

Business | Marketing | Oil, Gas, and Energy | Sustainability

Language

English

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