Editors
D. Schwartz (Ed.)
Document Type
Occasional Paper
Publication Date
7-2012
Publication Title
Center for Gaming Research Occasional Paper Series: Paper 19
Publisher Location
Las Vegas, Nevada
First page number:
1
Last page number:
24
Abstract
The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.
Keywords
Casinos; Casinos – Marketing; Competition; Competitive advantage; Gambling industry; Gaming; Nevada – Las Vegas; Marketing; Strategy
Disciplines
Gaming and Casino Operations Management | Marketing | Strategic Management Policy | Tourism and Travel
File Format
Language
English
Repository Citation
Lovat, O.
(2012).
Pyramids to Players Clubs: The Battle for Competitive Advantage in Las Vegas. In D. Schwartz (Ed.),
Center for Gaming Research Occasional Paper Series: Paper 19
1-24.
Available at:
https://digitalscholarship.unlv.edu/occ_papers/3
Included in
Gaming and Casino Operations Management Commons, Marketing Commons, Strategic Management Policy Commons, Tourism and Travel Commons