Title
From the Last Frontier to the New Cosmopolitan A History of Casino Public Relations in Las Vegas
Editors
D. Schwartz (Ed.)
Document Type
Occasional Paper
Publication Date
6-2012
Publication Title
Center for Gaming Research Occasional Paper Series: Paper 18
Publisher Location
Las Vegas, Nevada
First page number:
1
Last page number:
16
Abstract
This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.
Keywords
Casinos; Communication; Gambling industry; Hotels; Marketing; Nevada – Las Vegas; Public relations; Publicity; Resorts
Disciplines
Business and Corporate Communications | Gaming and Casino Operations Management | Marketing | Public Relations and Advertising
File Format
Language
English
Repository Citation
Strauss, J.
(2012).
From the Last Frontier to the New Cosmopolitan A History of Casino Public Relations in Las Vegas. In D. Schwartz (Ed.),
Center for Gaming Research Occasional Paper Series: Paper 18
1-16.
Available at:
https://digitalscholarship.unlv.edu/occ_papers/4
Included in
Business and Corporate Communications Commons, Gaming and Casino Operations Management Commons, Marketing Commons, Public Relations and Advertising Commons