Disaster coverage does little to promote call for change

Document Type

Article

Publication Date

Summer 2006

Publication Title

Newspaper Research Journal

Publisher

University of Memphis

Volume

27

Issue

3

Abstract

The article focuses on the train accident of Norfolk Southern Corp. freight train outside the western South Carolina town of Graniteville near the border of Georgia. It is said that the accident was a big story event on the media industry. Meanwhile, local coverage by the local newspapers that follows the incident for a week with local televisions reports was analyzed. It aims to test the credibility of the information gathered from the incident as it scattered from paper to paper. It concluded that company should recognize the sacredness of human life as it should be able to provide reference to the local media performance worldwide. On the other hand. Norfolk Southern Corp. had taken a concrete step for the recovery of its image.

Keywords

Crisis management; Mass media; Newspapers; Norfolk Southern Corporation; Press; Public relations; Railroad accidents; South Carolina – Graniteville; Transportation; Transportation accidents

Disciplines

Communication | Mass Communication | Public Relations and Advertising | Transportation

Language

English

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