Community Orientation and the Strategic Posture of Hospitals
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The authors used a panel study to analyze the role of mimetic isomorphism in determining the strategic posture of hospitals as measured by their community orientation. They divided the sample into 3 groups ranging from most isomorphic to least isomorphic with regard to the dependent variables of community-orientation activities and health-promotion programs. Over time, the most isomorphic group of hospitals scored significantly higher on both dependent variables.
Community orientation; Hospital and community; Hospitals; Hospitals – Health promotion services; Isomorphism
Civic and Community Engagement | Public Health | Public Health Education and Promotion
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Ginn, G. O.,
Shen, J. J.,
Moseley, C. B.
Community Orientation and the Strategic Posture of Hospitals.
Hospital Topics, 87(3),