Community orientation and the strategic posture of hospitals

Document Type



The authors used a panel study to analyze the role of mimetic isomorphism in determining the strategic posture of hospitals as measured by their community orientation. They divided the sample into 3 groups ranging from most isomorphic to least isomorphic with regard to the dependent variables of community-orientation activities and health-promotion programs. Over time, the most isomorphic group of hospitals scored significantly higher on both dependent variables.


Civic and Community Engagement | Public Health | Public Health Education and Promotion


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