Title

An Analysis of Brand Image and Consumer Image Congruence in the Marketing of Selected Sport Properties

Document Type

Article

Publication Date

1-2006

Publication Title

ICHPER-SD Journal of Research

Volume

1

Issue

1

First page number:

25

Last page number:

31

Disciplines

Education | Educational Psychology

Language

English

Permissions

Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.


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