Sports books; sports advisory services; expert handicapping; casino gaming; professional football; college football.


Gaming and Casino Operations Management | Gaming Law

Document Type

Original Research Article


This study examined the effectiveness of sports advisory services in football betting. Using three different cases with recent data, it compared the actual outcomes of the football games to sports advisory services' predictions in order to test their prediction accuracy for those games. The results showed none of the three data sets exceeded the threshold for profitable wagering. Thus, in football wagering, sports advisory services often fail to achieve their claims of accurate game prediction capabilities. The study suggests that these services may not provide any real advisory value to the sports betting community.