Keywords
Casino marketing plan; casino marketing; strategic marketing
Disciplines
Gaming and Casino Operations Management | Gaming Law
Document Type
Original Research Article
Abstract
This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end.
Recommended Citation
Klebanow, A. M. (2001). Developing the Casino Marketing Plan. UNLV Gaming Research & Review Journal, 6(2). Retrieved from https://digitalscholarship.unlv.edu/grrj/vol6/iss2/6DOI: https://doi.org/10.9741/2327-8455.1195
