Internet; gambling; casino; profile; Internet-Gambled


Gaming and Casino Operations Management | Gaming Law

Document Type

Original Research Article


The commercial casino industry in 2002 provided more jobs, higher wages, and more tax revenues to states and local communities than ever before. At the same time Internet gambling sites operated by offshore companies have seen explosive growth since the introduction of the World Wide Web in 1995 (Rose, 2003). This research developed profiles of current land based casino patrons who have gambled on the Internet, those who have not but are willing to try, and those who have not and would not in the future consider Internet gambling. Two hundred surveys were collected at two Detroit, Michigan casinos, asking questions varying from demographic information to gambling experience, and the willingness to try new things. The conceptual framework for this project was based on Roger's Diffusion of Innovation Theory, and Forsythe and Bailey's Perceived Time Poverty Model. Income, education, marital status, prior Internet purchasing and online banking experiences have a significant impact on past behaviors and future intentions regarding Internet gambling. Hours of Internet usage had more of an impact on behaviors than the issue of accessibility.