Document Type



No matter how you define it, corporate social responsibility (CSR) is a hot topic. From community investing to business ethics to environmental sustainability and beyond, proponents of CSR view the business landscape through a lens that focuses less on profitability and more on the greater good.

“Doing well by doing good” is the business world’s new mantra. Concepts of CSR, green business, social entrepreneurship, and peace through commerce have become a focus of research and are inspiring the next generation of businesspeople. The 2010 BRASS Program gave attendees an expert’s view of certain niches within the broader realm of ethical or socially responsible business practices.


Business ethics; Social responsibility of business; Sustainability


Business Law, Public Responsibility, and Ethics | Civic and Community Engagement | Growth and Development | Social Welfare | Strategic Management Policy | Sustainability

Publisher Citation

Spackman, A., Ross, C., Donaldson, C., Feldman, L., Griffis, P., Stephan, E., … Siciliano, M. (2010). Clean, green, and not so mean: Can business save the world? Reference & User Services Quarterly, 50, 135-140. Retrieved from

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