Vendor of the Month: A Marketing Collaboration

Authors

Lateka Grays, University of Nevada, Las VegasFollow
J. Cory Tucker, University of Nevada, Las VegasFollow

Document Type

Article

Publication Date

2013

Publication Title

Collaborative Librarianship

Volume

5

Issue

2

First page number:

137

Last page number:

144

Abstract

Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.

Keywords

Library resources – Marketing

Disciplines

Collection Development and Management | Curriculum and Instruction | Library and Information Science | Public Relations and Advertising

Language

English

Comments

First published in Collaborative Librarianship

Creative Commons License

This work is licensed under a Creative Commons Attribution-No Derivative Works 3.0 License.

Repository Citation

Grays, L., Tucker, J. C. (2013). Vendor of the Month: A Marketing Collaboration. Collaborative Librarianship, 5(2), 137-144.
https://digitalscholarship.unlv.edu/lib_articles/440