Document Type
Article
Publication Date
2013
Publication Title
Collaborative Librarianship
Volume
5
Issue
2
First page number:
137
Last page number:
144
Abstract
Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.
Keywords
Library resources – Marketing
Disciplines
Collection Development and Management | Curriculum and Instruction | Library and Information Science | Public Relations and Advertising
Language
English
Creative Commons License
This work is licensed under a Creative Commons Attribution-No Derivative Works 3.0 License.
Repository Citation
Grays, L.,
Tucker, J. C.
(2013).
Vendor of the Month: A Marketing Collaboration.
Collaborative Librarianship, 5(2),
137-144.
https://digitalscholarship.unlv.edu/lib_articles/440
Included in
Collection Development and Management Commons, Curriculum and Instruction Commons, Public Relations and Advertising Commons
Comments
First published in Collaborative Librarianship