This chapter describes the efforts of the University of Nevada, Las Vegas (UNLV) university libraries to employ the long tail approach to services and to conduct routine assessment activities in order to define the physical and virtual environments to best serve its patrons. The University Libraries has harnessed the long tail in providing services by experimenting with a multitude of low-risk initiatives that can extend the library to patrons in diverse settings rather than focusing on a few large-scale initiatives designed to reach a concentrated set of patrons.
Academic libraries – Customer services; Library users; Social media; University of Nevada; Las Vegas; Web 2.0
Computer and Systems Architecture | Data Storage Systems | Library and Information Science | Other Computer Engineering
Griffis, P., Costello, K., Del Bosque, D., Lampert, C., Stowers, E. (2007). Discovering places to serve patrons in the long tail. In L. Cohen (Ed.), Library 2.0 initiatives in academic libraries, (pp. 1-15). Chicago: Association of College and Research Libraries.