A Comparison of the Supply Chain Management Approaches of U.S. Regional and Global Businesses
Supply Chain Forum: An International Journal
KEDGE Business School
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This research used a survey to identify common approaches to supply chain management and to compare these approaches among regional and global business enterprises operating in the U.S. Global enterprises tended to have a wider scope of activities in their supply chain management efforts. Statistically, determining customers, future needs, reducing supply chain response time, formal information sharing, and participating in the marketing efforts of customers tended to be more important in global businesses than in regional businesses.
Communication; Global companies; Globalization; International business enterprises; Marketing; Regional business; Supply chain management; United States
Business | Business and Corporate Communications | International Business | Marketing | Operations and Supply Chain Management
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Wisner, J. D.
A Comparison of the Supply Chain Management Approaches of U.S. Regional and Global Businesses.
Supply Chain Forum: An International Journal, 2(2),
KEDGE Business School.