Title
Strength in Diversity: Methods and Analytics
Document Type
Letter to the Editor
Publication Date
11-5-2019
Publication Title
Journal of Marketing Analytics
Volume
7
Issue
4
First page number:
203
Last page number:
204
Disciplines
Business Analytics | Marketing
Language
English
Repository Citation
Petrescu, M.,
Krishen, A. S.
(2019).
Strength in Diversity: Methods and Analytics.
Journal of Marketing Analytics, 7(4),
203-204.
http://dx.doi.org/10.1057/s41270-019-00064-5