The Importance of High-Quality Data and Analytics During the Pandemic
Journal of Marketing Analytics
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Let them eat cake! During the COVID-19 pandemic, vast amounts of bread might be stuck on the supply chain or be thrown away to pigs. Actually, multiple pigs end up being thrown away, just like thousands of gallons of milk, eggs, and vegetables left to rot on the fields. During this unfortunate wastage caused by the pandemic, grocery stores still experience shortages (Newman and Bunge 2020; Yaffe-Bellany and Corkery 2020). Even though it has been exacerbated and enhanced by the epidemic, this logistics and supply chain crisis has been a long time in the making, as is noted by both business researchers and practitioners. Centralization of supply chain operations and information, lack of data integration and aggregation, and societal, regulatory and systemic constraints have all led to food wastage and supply chain issues in the industry (Gruber et al. 2016; Shanker and Mulvany 2018).
Community Health | Design of Experiments and Sample Surveys | Food Science
Krishen, A. S.
The Importance of High-Quality Data and Analytics During the Pandemic.
Journal of Marketing Analytics, 8