Framing risk: Audience and reader factors
Finds that lay readers respond to the risk implicit in news stories involving science and technology along four factors: (1) the proposition that science and technology are expensive and risky; (2) the idea that science and technology can have negative effects; (3) concerns associated with control and dependency; and (4) fear that science and technology can be misused.
Audience response; Danger perception; Factor analysis; Higher education; Journalism; Mass media and technology; Media research; News reporting; Public opinion; Risk; Risk assessment; Science in mass media; Scientific and technical information; Technology
Communication | Journalism Studies | Science and Technology Studies
Priest, S. H.
Framing risk: Audience and reader factors.
Journalism Quarterly, 69(3),