Title

Framing risk: Audience and reader factors

Document Type

Article

Abstract

Finds that lay readers respond to the risk implicit in news stories involving science and technology along four factors: (1) the proposition that science and technology are expensive and risky; (2) the idea that science and technology can have negative effects; (3) concerns associated with control and dependency; and (4) fear that science and technology can be misused.

Keywords

Audience response; Danger perception; Factor analysis; Higher education; Journalism; Mass media and technology; Media research; News reporting; Public opinion; Risk; Risk assessment; Science in mass media; Scientific and technical information; Technology

Disciplines

Communication | Journalism Studies | Science and Technology Studies

UNLV article access

Search your library

Share

COinS