While suburban growth continues, city living is regaining popularity. It is common knowledge that urban neighborhoods often attract young, single professionals, but a more precise identification of potential city dwellers could help cities understand and develop their comparative advantages. Now, perhaps more than ever, cities need to know which people want to live in them and how their vision of urban life may be accommodated by public policy.
A common concern expressed among urban mayors is that the quality of their city services, especially schools, stacks up poorly against that of most suburbs. Improving public education is often cited as the key to attracting suburbanites to cities. Enhancing school quality is indeed an important element in any urban revitalization effort, but it may be less critical than is commonly assumed. Consider that households made up of married couples with children under 18 now account for only a quarter of the nation's total, down from 4 in 10 households in 1970.
City and town life; City dwellers; City promotion; Place marketing; Target marketing; Urban renewal
Demography, Population, and Ecology | Marketing | Real Estate | Urban Studies and Planning
Lang, R. E.,
Hughes, J. W.,
Danielsen, K. A.
Target marketing can help attract city residents.
Housing Facts and Findings, 2(1),
Fannie Mae Foundation.