The Influence of the Cultural Dimension of Uncertainty Avoidance on Business Strategy Development: A Cross-National Study of Hotel Managers

Document Type

Article

Publication Date

3-2008

Publication Title

International Journal of Hospitality Management

Volume

27

Issue

1

First page number:

65

Last page number:

75

Abstract

The purpose of this exploratory study was to empirically investigate the potential influence of uncertainty avoidance (UA) on hotel top managers’ approach to strategy development. Scales were developed to measure managers’ openness to strategic change, involvement of others, formality of strategic control, type of data used in strategic analysis, and strategic planning time horizon. Responses from 207 managers (50 Americans, 43 Malaysians, 70 Thai, and 44 Turkish) were analyzed using ANOVA. The findings indicated that UA had minimal influences on the managers’ approach, as different managers from cultures with varied degrees of UA demonstrated noticeable similarities among the five variables investigated. Practical implications as well as suggestions for future research were provided.

Keywords

Business strategy; Cross-national management; Hotel management; Hotel top managers; International hospitality; Uncertainty avoidance

Disciplines

Business | Food and Beverage Management | Hospitality Administration and Management | Human Resources Management | International Business | Management Information Systems | Performance Management

Language

English

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