A Comparison of Mail, Fax and Web-Based Survey Methods
Document Type
Article
Publication Date
2001
Publication Title
International Journal of Market Research
Volume
43
First page number:
405
Last page number:
410
Abstract
This study compared mail, fax, and web-based surveys in a university setting for response speed, response rate, and costs. The survey was distributed to 300 randomly chosen hospitality professors from the Council on Hotel, Restaurant, and Institutional Education (CHRIE) members listed in the organization's online directory as of April 2000. It was found that the fastest method was fax with an average of 4.0 days to respond followed by web surveys with 5.97 days to respond. The slowest method was mail surveys with 16.46 days to respond. The response rate was 26.27% for mail, 17.0% for fax, and 44.21% for web. An LSD type z-test shows significant differences between mail and e-mail/web and between fax and email/web, but no significant difference between mail and fax.
Disciplines
Business | Hospitality Administration and Management
Language
English
Permissions
Use Find in Your Library, contact the author, or use interlibrary loan to garner a copy of the article. Publisher copyright policy allows author to archive post-print (author’s final manuscript). When post-print is available or publisher policy changes, the article will be deposited
Repository Citation
Cobanoglu, C.,
Warde, B.,
Moreo, P. J.
(2001).
A Comparison of Mail, Fax and Web-Based Survey Methods.
International Journal of Market Research, 43
405-410.