Document Type

Article

Publication Date

12-17-2019

Publication Title

Journal of Hospitality

Volume

1

Issue

3-4

First page number:

162

Last page number:

171

Abstract

Generation Z, also commonly described as Digital Natives, is a notable emerging market for hoteliers. Given the ever-evolving nature of the consumers, existing marketing strategies may not always be effective for incoming generational cohorts. This exploratory study submits that examining Generation Z members’ perceptions on guest-facing hotel technologies could yield useful information for new marketing strategies. The findings establish that guest-facing technologies is an important consideration for the members of Generation Z when selecting a hotel accommodation and they are willing to pay more for a hotel property that offers them. However, the level of perceived importance of such technologies varied depending on the functionality the particular technology offered in the context of a hotel stay.

Keywords

Generation Z; Digital Natives; Hotel Technology; Guest-Facing Technology; Guest-room Technology

Disciplines

Hospitality Administration and Management

File Format

pdf

File Size

123 KB

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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