Pricing Strategies for Resort Fees: Consumer Preferences Favor Simplicity

Document Type

Article

Publication Date

7-13-2015

Publication Title

International Journal of Contemporary Hospitality Management

Volume

27

Issue

5

First page number:

790

Last page number:

809

Abstract

The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee.

Keywords

Conjoint analysis; Hotel; Amenity; Bundle pricing; Partition pricing; Resort fee

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