Award Date

Spring 2011

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

Number of Pages

47

Abstract

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

Keywords

Business meetings; Green marketing; Green technology; Hospitality industry – Marketing; Hospitality industry – Technological innovations

Disciplines

Advertising and Promotion Management | Business Administration, Management, and Operations | Business and Corporate Communications | E-Commerce | Food and Beverage Management | Marketing | Sustainability | Tourism and Travel

Language

English