Award Date
Summer 2011
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
First Committee Member
Robert Woods, Chair
Number of Pages
35
Abstract
This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.
Keywords
Cultural awareness; Heritage tourism; Marketing; Social acceptance; Toleration
Disciplines
Sociology of Culture | Tourism and Travel
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Shih, I-Hsuan, "Cultural Acceptance and Its Effect on Tourism" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1104.
http://dx.doi.org/10.34917/2493036
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/