Award Date
Summer 2011
Degree Type
Professional Paper
Degree Name
Master of Hospitality Administration
Department
Hotel Administration
First Committee Member
Carola Raab, Chair
Number of Pages
40
Abstract
Purpose:
The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.
Keywords
Business planning; China – Beijing; Franchises (Retail trade); Restaurant management; Restaurants
Disciplines
Business Administration, Management, and Operations | Food and Beverage Management | International Business
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Xu, Xin, "Business Plan for U.S. Based Soup and Salad Franchise Restaurant in Beijing, China" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1108.
http://dx.doi.org/10.34917/2493278
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Included in
Business Administration, Management, and Operations Commons, Food and Beverage Management Commons, International Business Commons