Award Date

Summer 2011

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Carola Raab, Chair

Number of Pages

40

Abstract

Purpose:

The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.

Keywords

Business planning; China – Beijing; Franchises (Retail trade); Restaurant management; Restaurants

Disciplines

Business Administration, Management, and Operations | Food and Beverage Management | International Business

Language

English