Award Date
2009
Degree Type
Thesis
Degree Name
Master of Arts in English
Department
English
Advisor 1
Ed Nagelhout, Committee Chair
First Committee Member
Dave Hickey
Second Committee Member
Denise Tillery
Graduate Faculty Representative
Gary Larson
Number of Pages
97
Abstract
Email has existed for almost forty years, but in the past ten, it has become a dominant form of communication in the business world. A sign of the maturation of email and its dominance in commerce is the rise of how-to books on writing effective emails. This paper analyzes six of those recent texts to develop a taxonomy of current prescriptive advice for email. It examines contextual issues as well as issues of content, such as structure and tone; format, such as length of paragraphs, forms of salutation and farewell, and use of emoticons and abbreviations; and grammar and correctness. It finds in the taxonomy evidence that implies some unique attributes in electronic language and areas where email may be creating pressure for change in the English language.
Keywords
Business writing; Computer-mediated communication; Digital media writing; Electronic language; Email; Grammar; Language evolution; Netspeak
Disciplines
Linguistics | Mass Communication
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Norman, Jean Reid, "Send for success: A descriptive look at prescriptive manuals for email" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 143.
http://dx.doi.org/10.34917/1384937
Rights
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