Award Date
Fall 2012
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
First Committee Member
Yen-Soon Kim, Chair
Number of Pages
45
Abstract
The increased globalization of ethnic cuisine has become a reality in the past decade due to the rise in food and beverage popular culture. The celebrity chefs on such television networks such as the Food Network and the Travel Channel has led to many persons becoming more interested in a variety of ethnic, fusion, healthy and organic dining options. For the past few decades, the most popular ethnic cuisines in the U.S. have been and still are Italian, Chinese, and Mexican foods (Leahy, 2007). However, with the increased interest in food and beverage culture and desire for variety, there are many new and exciting ethnic dining options being introduced to the U.S. palette. Korean cuisine is one such ethnic food that is relatively new to the U.S. and is continuing to grow in popularity (Formichella & Rowan, 2012).
Keywords
Cooking; Korean; Ethnic food industry; Ethnic restaurants; Korean restaurants; United States
Disciplines
Business | Food and Beverage Management | Hospitality Administration and Management
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Kim, Daniel W., "Business Plan for a U.S. Based Healthy and Organic Ethnic Korean Quick-Service Restaurant" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1471.
http://dx.doi.org/10.34917/3553708
Rights
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