Award Date

12-1-2012

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Journalism and Media Studies

First Committee Member

Paul Traudt

Second Committee Member

Julian Kilker

Third Committee Member

Gary Larson

Fourth Committee Member

Steve McCafferty

Number of Pages

100

Abstract

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.

Keywords

English language — Study and teaching — Foreign speakers; English learning; Foreign Language acquisition; Mass media and language; Media; Motivation (Psychology); Second language acquisition; Taiwanese; Television programs; Uses and Gratifications; Willingness to Communicate

Disciplines

Asian Studies | Interpersonal and Small Group Communication | Mass Communication | Modern Languages | Other Languages, Societies, and Cultures

Language

English