Award Date
8-1-2014
Degree Type
Professional Paper
Degree Name
Master of Hospitality Administration
Department
Hotel Administration
First Committee Member
Robert Woods
Abstract
For this project, the primary goal is to research the viability of a vintage camera business in Shanghai, China. By research and analyze the market segmentation and industry environment, this plan is used as a tool to find a marketing strategy to differentiate the business with the others.
Keywords
Business planning; Cameras; China--Shanghai; Small business--Planning; New business enterprises--Planning
Disciplines
Business | Entrepreneurial and Small Business Operations | Marketing
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Li, Sha, "Collective Film Camera in Shanghai: A Business Plan" (2014). UNLV Theses, Dissertations, Professional Papers, and Capstones. 2619.
http://dx.doi.org/10.34917/8349604
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/