Award Date

8-1-2020

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Journalism and Media Studies

First Committee Member

Kevin Stoker

Second Committee Member

Gary Larson

Third Committee Member

Olesya Venger

Fourth Committee Member

Michael Borer

Number of Pages

97

Abstract

The National Rifle Association is one of the most successful lobbying groups in the United States of America. There are a few key elements that contribute to this perfect storm of passion, constitutional rights, misinformation and social division. Perception is often credited with being synonymous with reality. As an influential organization, the NRA has used its platform to spread communication, a practice which is enabled and enhanced by the technology, speed of delivery and vast reach that comes with the information age. The focus of this study will be on two artifacts from the digital archives of the NRA. For the sake of brevity, this research will focus on the digital artifacts which have been cataloged on their official website (https://www.nraila.org/) and social media platforms, as well as the official YouTube channel for the National Rifle Association, NRA TV. In order to manage the volume of data, this study will focus on the NRA’s targeted campaign against Barack Obama during the 2008 and 2012 election cycles.

Keywords

Gun Control; NRA; Pro Gun; Propaganda; Second Amendment; Social Media

Disciplines

Broadcast and Video Studies | Journalism Studies

File Format

pdf

File Size

1300 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Download


Share

COinS