Award Date

8-2010

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Gail Sammons, Chair

Number of Pages

72

Abstract

Competition in the Las Vegas nightclub industry has been growing fiercer over the last five years. This is due to the sheer number of nightclubs opening as well as millions of dollars spent on their construction and design. Long gone are the days of the warehouse style nightclubs of years past. We are in a modern era for nightclubs where architects from all over the world are collaborating to build the next best venue in Las Vegas. In order to compete in this highly competitive marketplace, owners and managers must give their employees all the tools necessary to succeed. Employees must be highly trained and efficient sales people in order for the venue to be successful. It is not enough to build a great space, the people inside that space need to back it up. The bottom line is the name of the game in this industry, so employees must have all the training necessary to not be simply order takers, but sales people.

Keywords

Bartenders – Training of; Cocktail servers – Training of; Nightclubs; Selling – Alcohol

Disciplines

Food and Beverage Management | Hospitality Administration and Management

Language

English


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