Award Date

12-2009

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Curtis Love, Chair

Number of Pages

120

Abstract

There is very little literature that analyzes the benefits of travel industry ratings and the benefits of achieving a top designation. The purpose of this paper is to determine if it is beneficial to become a AAA Five Diamond property, specifically in Las Vegas, in relation to the cost associated with meeting the standards of the designation. The paper examines all aspects of the conversion to these Five Diamond standards including staffing, training, physical property, financial output, profit, ADR, employee attitude, customer attitude, and overall perception. It also looks at the time involved with the conversion from Four Diamond to Five Diamond, and the efforts needed to maintain the designation. The paper examines Hotel Lux in Las Vegas as an example of a current Las Vegas AAA Four Diamond property seeking the AAA Five Diamond designation and includes a conversion plan with financial information. It is recommended that Hotel Lux would benefit from the conversion to AAA Five Diamond standards to achieve the designation.

Keywords

American Automobile Association; Hotels – Marketing; Hotels – Ratings and rankings

Disciplines

Hospitality Administration and Management

Language

English


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