First Committee Member
Gail Sammons, Chair
Number of Pages
Research suggests that effective employee training methods are of key importance in the service industry today. The service industry uses customer service as a means of differentiating its product (Davis, 2005; Farrell, 2005; Feiertag, 2005; Furunes, 2005; Higley, 2004a; Jenkins, 1984; Simons, 2005; Walsh, 2004). “Friendliness and a willingness to serve others are the tools of the hotel trade, and training is the sharpener that refines the tools into hospitality machines” (Higley, 2004b). Training is integral in creating a positive environment for customers. If organizations want to ensure customers have this type of environment, employees must have both service and technical knowledge; the employee must know what he or she is doing (Higley, 2004a). The service industry uses various forms of training in order to ensure employees have the required knowledge and skills needed to create a high level of customer service. In many organizations, employees are spread nationwide making traditional classroom based training ineffective and expensive (Roeder, 1986). Large organizations, in particular, have difficulty reaching thousands of employees consistently and in a short amount of time can be a “logistical nightmare” (Burns, 2005). In order to accommodate the distance gap, companies have created extensive training sessions based both on the computer and the telephone. Research has shown both methods to be cost effective and to have the capability to train a large number of people in different locations simultaneously (Off the road again: Training through teleconferencing. 1992; Reach out and train someone: The many faces of distance learning.2002; Teleconferencing fundamentals.2002; Davis, 2005; Eisinger & Smith, 2000; Gentry, 2005; Higley, 2004a; Jenkins, 1984; Pollitt, 2004; Suttell, 2005). Teleconferencing, computer-based, web-based, and videoconferencing are some common training methods currently employed (Teleconferencing fundamentals.2002).
Customer service; Employees – Training of; Teleconferencing
Hospitality Administration and Management | Human Resources Management
Snyder, Christy, "Teleconference training within commercial customer service at US Bank" (2006). UNLV Theses, Dissertations, Professional Papers, and Capstones. 578.