Award Date
8-2008
Degree Type
Professional Paper
Degree Name
Master of Hospitality Administration
Department
Hotel Administration
First Committee Member
Seyhmus Baloglu, Chair
Number of Pages
46
Abstract
A study of pricing strategies implemented in food and beverage operations that are focused on beverage operations. This is conducted through literature review and then a real time study of operations for the Luxor Casino and Hotel. Data over a period of three months is then analyzed to ascertain practical and realistic pricing strategies facing Las Vegas in the current economy.
Keywords
Beverage industry; Beverages – Prices; Hospitality industry; Hotel beverage managers; Pricing
Disciplines
Food and Beverage Management | Hospitality Administration and Management
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Yedlin, Jeffrey M., "Beverage operations pricing strategies" (2008). UNLV Theses, Dissertations, Professional Papers, and Capstones. 587.
http://dx.doi.org/10.34917/1740151
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/