Award Date

Summer 2009

Degree Type

Professional Paper

Department

Hotel Administration

First Committee Member

Zheng Gu, Chair

Number of Pages

19

Abstract

The purpose of this paper is to evaluate how hotel sales are affected by the weak economy and determine a business plan for hotel sales departments to survive through the current economic downturn. The goal is to suggest ways that the sales department can increase revenues and survive through the downturn to come out ahead of the competition. Suggestions will be provided to, in particular, the sales departments of hotels to continue to increase revenues despite travel being down in the United States and internationally. In doing so, it will be important to discuss how down economies have an impact on the group and transient business. It is imperative to realize that working through these situations is necessary to ensure that your organization can survive.

Keywords

Business planning; Hotels – Economic aspects; Recessions; Retail trade – Economic aspects; Tourism

Language

English

Comments

Incomplete paper data.


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