Award Date

5-2008

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Kathy Nelson, Chair

Number of Pages

29

Abstract

The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation activity (Grace, 2008). Finally, this paper serves as the impetus for a change of procedure (ex post facto) within the University of Nevada, Las Vegas Foundation.

Keywords

Education; Higher; Hospitality industry – Management; Special events – Management; Special events – Planning

Disciplines

Hospitality Administration and Management

Language

English


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