Award Date

12-2007

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Billy Bai, Chair

Number of Pages

39

Abstract

Macau is probably best known worldwide for its gaming industry which has always been a staple of its economy and has surpassed Las Vegas as the world’s biggest gambling market in 2006 (Cheung, 2007). After its return to Chinese rule in 1999, the Macau Special Administrative Region (SAR) government decided to diversify its economy and liberalized the gaming market with an aim to transform the territory into a centre of gaming, cultural events, conference and exhibition (Pao, 2004). Recognizing the economic benefits of MICE, the SAR government aims to nurture the city into a prominent MICE destination (Macau Government Tourist Office [MGTO], 2002, 2006). In less than a decade, Macau’s MICE and gaming industries have developed tremendously, driven by enormous integrated entertainment projects funded by huge amounts of investment capital from players like MGM Mirage, Wynn Resorts and Las Vegas Sands. Its profile was further lifted internationally with the opening of The Venetian Macao Resort Hotel, sister property of the iconic The Venetian Las Vegas.

In 2006, Macau organized 18% more international events than the previous year, lifting the total to 360 with 57,000 participants. This is a good 43% increase when compared to 2001 (MGTO, 2002, 2007a, 2007b). In the same year, Macau was ranked 107 by the Amsterdam-based International Congress and Convention Association’s (ICCA) City Rankings. According to ICCA, Macau organized 11 meetings in 2006, more than doubled the 5 meetings organized in 2005 (ICCA, 2007).

Keywords

China – Macau; Gambling industry; Singapore; Special events industry

Disciplines

Hospitality Administration and Management | Other Business

Language

English

Comments

UNLV Singapore Campus


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