Award Date

8-2010

Degree Type

Dissertation

Degree Name

Doctor of Philosophy in Psychology

Department

Psychology

First Committee Member

Murray Millar, Chair

Second Committee Member

Charles Rasmussen

Third Committee Member

Cortney Warren

Graduate Faculty Representative

David Beisecker

Number of Pages

112

Abstract

Media and societal images suggest that the accumulation of objects, possessions, and wealth will produce happiness. However, research has found higher rates of materialism are associated with lower levels of happiness. The current studies explored the relationship between different types of purchases and happiness. Specifically, experiential purchases are distinguished from material purchases in terms of goal; experiential purchases have the goal of acquiring a life experience, while material purchases have the goal of acquiring an object. Several studies have found that experiential purchases are associated with more happiness than material purchases. A number of variables that mediate and moderate the relationship between purchase type and happiness were investigated.

Keywords

Consumer behavior; Consumption (Economics); Happiness; Material culture; Materialism; Shopping

Disciplines

Psychology

Language

English


Included in

Psychology Commons

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