AANAPISI Poster Presentations
Funder
Center for Academic Enrichment and Outreach
Document Type
Poster
Publication Date
Summer 10-13-2019
Publisher
University of Nevada, Las Vegas; Center for Academic Enrichment and Outreach
Publisher Location
Las Vegas (Nev.)
Abstract
This research paper is about elucidating the current business model of the music industry and how artists or musicians can use it to their advantage through social media, specifically Instagram. Through paid and organic advertising, artists, producers and musicians can create successful music business startups and add an additional source of income to their lives. This paper dives deep into real, tangible goals while expanding the philosophy of the aspiring creative entrepreneur by giving them a road map to creating a successful creative brand through the lens of social media.
Keywords
Music business; Instagram; Social media; Marketing; Artists; Music business startups; Brand development; Paid and organic social media marketing
Disciplines
Music | Social Media
File Format
File Size
937 KB
Language
English
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Repository Citation
Hassankhan, K.,
Chatterjee, S.
(2019).
How Musical Artists Can Use Social Media for Successful Careers.
Available at:
https://digitalscholarship.unlv.edu/aanapisi_posters/50