Digital Scholarship@UNLV

Title

How Musical Artists Can Use Social Media for Successful Careers

Authors

Kian Hassankhan, University of Nevada, Las VegasFollow
Sutirtha Chatterjee, University of Nevada, Las VegasFollow

Funder

Center for Academic Enrichment and Outreach

Document Type

Poster

Publication Date

Summer 10-13-2019

Publisher

University of Nevada, Las Vegas; Center for Academic Enrichment and Outreach

Publisher Location

Las Vegas (Nev.)

Abstract

This research paper is about elucidating the current business model of the music industry and how artists or musicians can use it to their advantage through social media, specifically Instagram. Through paid and organic advertising, artists, producers and musicians can create successful music business startups and add an additional source of income to their lives. This paper dives deep into real, tangible goals while expanding the philosophy of the aspiring creative entrepreneur by giving them a road map to creating a successful creative brand through the lens of social media.

Keywords

Music business; Instagram; Social media; Marketing; Artists; Music business startups; Brand development; Paid and organic social media marketing

Disciplines

Music | Social Media

File Format

pdf

File Size

937 KB

Language

English

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Repository Citation

Hassankhan, K., Chatterjee, S. (2019). How Musical Artists Can Use Social Media for Successful Careers.
Available at: https://digitalscholarship.unlv.edu/aanapisi_posters/50