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Description

Shopping malls today are dying due to the demand of online shopping. Rather than going strictly to the digital world. The retail spaces are places where consumers can physically feel the product that online shopping does not have to offer.

Publisher Location

Las Vegas (Nev.)

Publication Date

5-15-2020

Publisher

University of Nevada, Las Vegas

Language

English

Keywords

Retail Environment; Brandmaking; Brandscaping; Commercial Design; Shopping Malls

Disciplines

Cultural Resource Management and Policy Analysis | Interior Architecture

File Format

pdf

File Size

32800 KB

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Brandmaking and Brandscaping Place Making In The Retail Environment


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