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Shopping malls today are dying due to the demand of online shopping. Rather than going strictly to the digital world. The retail spaces are places where consumers can physically feel the product that online shopping does not have to offer.
Las Vegas (Nev.)
University of Nevada, Las Vegas
Retail Environment; Brandmaking; Brandscaping; Commercial Design; Shopping Malls
Cultural Resource Management and Policy Analysis | Interior Architecture
Contreras, Maripet, "Brandmaking and Brandscaping Place Making In The Retail Environment" (2020). Hospitality Design Graduate Capstones. 15.
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