Design Pedagogy in Symbology: Denotative and Connotative Interpretation
Document Type
Conference Proceeding
Publication Date
11-1-2017
Publication Title
2017 International Association of Societies of Design Research (IASDR) Conference
Volume
2017
Abstract
This study introduces a new perspective on the design pedagogy in learning symbol design. Understanding denotative and connotative interpretation in visual literacy is essential in order to convey not only a clear message but also distinctive recognition as the nature of symbol quality. This pedagogical strategy applied to the expansion of visual concepts with progressive experiments on each stage; 1) analyzing perceptive characteristics, 2) simplifying visual construction, 3) developing a visual concept with connotative meaning, and 4) configuring visual balance and enhanced quality based on design principles.
Language
English
Repository Citation
Seo, S. D.
(2017).
Design Pedagogy in Symbology: Denotative and Connotative Interpretation.
2017 International Association of Societies of Design Research (IASDR) Conference, 2017
http://dx.doi.org/10.7945/C2CQ4J