Document Type

Article

Publication Date

Summer 6-1-2018

Publication Title

The Journal of the Kenneth Burke Society

Volume

13

Issue

2

Abstract

Combining a dramatistic analysis with the Toulmin model productively contributes to a rhetorical understanding of the 2016 presidential election and locates Burke as an integral component of political communication criticism. Donald Trump and Hillary Clinton's rhetoric differed not only on policy arguments, but also on their rhetorical vision for America. Trump's campaign arguments privileged the agent and thus invoked identification with an idealist worldview, while Clinton's rhetoric privileged agency and thus invoked identification with a pragmatic one. Warrants and worldviews are interconnected parts of campaign rhetoric that contribute to both persuasion and identification.

Disciplines

American Politics

File Format

pdf

File Size

223 KB

Language

English

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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