How Method and Usage of Coffee Relate to Consumer Attitudes

Authors

Vince Benedetto, University of Nevada, Las VegasFollow
Jocelyn Perez, University of Nevada, Las VegasFollow
James Iwatsubo iwatsj1@unlv.nevada.edu, University of Nevada, Las Vegas

Files

Description

Coffee is a staple in many American’s daily routines, with popularity growing globally ever year. User's consume coffee for a multitude of reasons including, health benefits, increasing productivity, social and cultural rituals, and pleasure. Regular coffee users prefer specific methods of sourcing their beverages. Consumer attitudes affect purchasing behavior and provide valuable insights for marketers.

Publisher Location

Las Vegas (Nev.)

Publication Date

Spring 4-28-2023

Publisher

University of Nevada, Las Vegas

Language

English

Controlled Subject

Consumers--Attitudes

Disciplines

Behavioral Economics

File Format

pdf

File Size

2300 KB

Comments

Faculty Mentor: Eda Anlamlier

Recommended Citation

Benedetto, Vince; Perez, Jocelyn; and Iwatsubo, James iwatsj1@unlv.nevada.edu, "How Method and Usage of Coffee Relate to Consumer Attitudes" (2023). Undergraduate Research Symposium Posters. 157.
https://digitalscholarship.unlv.edu/durep_posters/157

Rights

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